Corporate & B2B Brand Identity Design
Brand Identity / Event Identity / Publications / Print / DigitalI’m Lan Ho, an independent brand identity designer based in Tokyo. I help companies and organizations build clear, professional brands for B2B markets, corporate events and education.
B2B brands have to earn trust from people who compare carefully: partners, buyers, institutions and decision-makers. A consistent identity across every presentation, event and document makes a company look as capable as it is.
What I do
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Corporate brand identity and guidelines
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Brand systems for international markets
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Event and conference identity
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Educational and publication design
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Print, packaging and digital materials
Selected corporate & B2B work
Cha Machinery — Used machinery trading
A platform in China for trading used construction machinery, vehicles and equipment, with more than 15 years of experience in sourcing and selling high-quality used machinery. A complete brand visual system was designed to help the company promote itself effectively in overseas markets.
Scope: brand identity, signage, packaging, print
MAX Summit of Alibaba — Event identity
The first MAX Value Cloud Summit, organized by the Bankruptcy Law Research Center of Zhejiang University’s Guanghua Law School and managed by Alibaba Auction, was livestreamed on DingTalk. The work covered the summit’s main visual identity and, as an online event, a full mobile adaptation plan.
Scope: brand identity, website, digital, packaging, print
Scholastic China — Educational materials
Scholastic, a global publisher of children’s books and educational products, partners with Literacy Pro to help students in China improve their English. A series of supplementary materials for schools uses vibrant color and engaging illustration to make learning English more enjoyable.
Scope: books, packaging, print, digital
How I work
1. Understand the audience. Who makes the decision and what they compare.2. Clarify the message. What the company does, for whom, and why it can be trusted.
3. Build a consistent system. One identity across decks, events, documents and packaging.
4. Adapt for every channel. Print, screen, mobile and new international markets.
Who I work with
Industrial and B2B companies expanding into new marketsOrganizations hosting conferences, summits and events
Publishers and education providers
More work by industry
Healthcare & BiotechAI & Tech
Consumer & Packaging
Wayfinding & Signage
Sustainability