I’m Lan Ho

I’m an independent brand identity designer based in Tokyo. I work with startups and growing companies around the world.

I previously worked as a Senior Designer at Alibaba. Later, I co-founded an AI travel company. There, I worked across product, design, and development.

Today, I help teams with brand identity, naming, packaging, websites and digital products. Alongside that, I build AI products with friends — exploring ideas we think are worth making.

I care about clear, thoughtful design. Every project starts with understanding the real problem. From there, I design systems that are simple to use and easy to grow.

You can find me on [ ] and [ ] , or reach me via [ email ].

Selected Work

MANA Learn [ + ]

LUMI SENSE [ + ]

RongJia Bio [ + ]

MiNT BiO [ + ]

Tech Capital [ + ]

HUIDU Group [ + ]

Citychamp Dartong Yacht Club [ + ]

FANCINEMAS [ + ]

NINA BEAUTY [ + ]

JuneYao International Plaza [ + ]

BMW China [ + ]

MAX Summit of Alibaba [ + ]

SINOGREEN [ + ]

WUYAN [ + ]

Cha Machinery [ + ]

KARGOO [ + ]

SCHOLASTIC China [ + ]

GEEGRADE [ + ]

LoN’Burg [ + ]

Industries

Healthcare & Biotech
AI & Tech
Consumer & Packaging
Wayfinding & Signage
Sustainability
Corporate & B2B

Service

Brand Identity
Visual Identity Systems
Standards & Guidelines
Bespoke Typography
Illustration & Iconography
Art & Photography Direction

Brand Experience
Websites & Apps (UI/UX)
Packaging, Print & Publications
Social Media Systems
Environments & Exhibition Graphics
Retail, Signage & Wayfinding